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Chinese Version of "Mystery Shopping" Released

Release time:2023-09-22 Clicks: 220 Return

The book "Mystery Shopping", written by Veronica Boxberg Karlsson and Lina Schölin in Sweden, has now been published in Chinese. This book, which focuses on the mystery shopping industry, covers a wide range of contents, including the method and industry, contents and purposes of mystery shopping, as well as the experience of employees and managers. Whether it is the employees and managers of the company that conducts the mystery shopping, the mystery shoppers, or the employees of the mystery shopping company, all of them can benefit a lot from this book.

Youplus has always been a learner and disseminator of international advanced experience. It is committed to leading the development of mystery shopping industry. Melinda Tan, the senior partner of Youplus, is responsible for all the translation work of this book. Her participation is an important step taken by Youplus in the cultural communication of the mystery shopping industry.

Veronica Boxberg Karlsson

Veronica is the founder of MSPA Europe/Africa, the trade organization for mystery shopping in Europe, and board member of MSPA Global. Veronica is the co-author of books about sales, service, and leadership. She has more than 40 years of experience gained in leading positions in the service industry.

Lina Schölin

Lina is CEO at Better Business. She has more than 20 years’ experience of developing mystery shopping programs for clients, nationally as well as internationally. Lina is co-author of the first book about mystery shopping for employees “Why we need Mystery Shopping”.

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